Barry Drust joins Zone7 Advisory Board

Zone7 has appointed applied exercise physiologist, Dr Barry Drust PhD, to its Advisory Board to support the company’s continued expansion across professional sports.
PALO ALTO, CA., March 17, 2023 — Zone7, the AI-driven human performance platform, has appointed Dr Barry Drust PhD to its Advisory Board to support the company’s continued expansion across professional sports while continuing to deliver best-in-market service.

Drust is the current programme leader for the Doctorate in Sport and Exercise Science at the University of Birmingham. An applied exercise physiologist with a particular interest in intermittent exercise and the sport of football, he is recognised internationally for his research in the area of football performance and player preparation.

“We are thrilled to welcome Barry to our advisory board. His wealth of experience and expertise in sports science and performance analysis will be invaluable as we continue to innovate and enhance our platform to help teams and athletes optimise their performance,  said Tal Brown, Zone7 Co-Founder and CEO.

Since 2019, Drust has supported the development of knowledge and skills related to sport science and medicine at Rangers FC. Prior to that, he has completed similar projects with both Liverpool FC and The FA, supporting the development of their sports science strategy and helping co-ordinate the department’s research.

“I am excited and honoured to join the team at Zone7, a company which recognises the importance of scientific rigour in advancing performance practises within professional sport ,” said Drust. “I look forward to working with Tal and the team to help drive innovation and push the boundaries of what’s possible in the world of sports science.”

Drust’s arrival is the latest example of professional sports leaders recognising Zone7’s potential to impact sports performance. Mike Blasquez, Assistant Athletics Director at UC Berkeley, recently spoke on the Zone7 Performance Podcast about his work with Zone7 to apply the system within a college football environment.

About Zone7 Zone7 is a proprietary artificial intelligence platform committed to helping sporting organizations mitigate athlete injury risk and keep players on the field. By analyzing disparate datasets, the technology detects patterns, uncovers insights, and makes proactive training recommendations that optimize for athlete performance and injury prevention. Founded in 2017 by CEO Tal Brown and CTO Eyal Eliakim, Zone7 has logged more than 200 million hours of athletic action, and is used by professional teams across the EPL, MLS, NFL, La Liga, Serie A, and professional rugby. The company is headquartered in Palo Alto, CA, with offices in Tel Aviv and London. For more information, please visit, or follow Zone7 on Twitter and LinkedIn.
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