Rich Buchanan: Unlocking Performance Data to Make Better Informed Decisions

In the inaugural episode of the Zone7 Performance Podcast, Paul Macdonald is joined by the Performance Director, Rich Buchanan and Data Research Analyst, Ben Mackenzie

Rich Buchanan first identified the need to make more efficient sense of data whilst he was working as Performance Director for Swansea City AFC in the Premier League in 2014/15. Years after beginning that search for an answer, he found Zone7. Then the stars aligned with Buchanan becoming Performance Director for the company in early 2021.

Ben Mackenzie has a similar background to Buchanan having also spent around two-decades working within professional football. However, Mackenzie’s journey to the company took a very different route, with him retraining as a software engineer and data scientist in 2019. Mackenzie joined the company as a Data Research Analyst in 2022.

In this episode, Paul Macdonald is joined by the pair to discuss what brought them both to Zone7, the increasing impact of data science within high performance sport, and what the future looks like for the company and for the industry.

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